THE INFLUENCE OF DIGITAL MARKETING, INFLUENCER MARKETING ON PURCHASE INTENTION THROUGH CONSUMER ATTITUDE MEDIATION (SURVEY OF GEN Z USERS OF SHOPEE APPLICATION IN SLEMAN DISTRICT)

The rapid development of digital technology has significantly changed consumer behavior, especially among Generation Z in Indonesia.This study aims to examine the effect of digital marketing and influencer marketing on purchase intention, with consumer attitudes as a mediating variable, in the context of Shopee application users in Sleman Regency.D

Defining ecologically relevant upper temperature limits of species is FPV Antennas important in the context of environmental change.The approach used in the present paper estimates the relationship between rates of temperature change and upper temperature limits for survival in order to evaluate the maximum long-term survival temperature (Ts).This

The article is devoted to the role of self-monitoring of the level of glycemia Bird Baths in achieving the goals of treatment in patients with diabetes mellitus.The dependence between the compensation of carbohydrate metabolism and the level of motivation of the trained patient for the control of glycemia is shown, the necessity of regular self-mon

Herbal medicine is currently widely practiced, since natural resources are reported to alleviate side effects during oncological treatment while modifying cancer cell responses at the same time.Allium vegetables and their constituents have recently been extensively investigated due to the numerous possible beneficial properties, establishing them a

The article presents a brief review of the accumulated knowledge in the field of the perceptive world picture and its language reflection researches.The main trends in studying modes of perception in their monomodal, polymodal, and intermodal manifestation in philosophy, psychology and linguistics are analysed.Sensual reflection of the objective Co